Enterprise AI has an adoption problem that vendors prefer not to discuss. Companies buy copilots; employees don't use them. The technology works — the design doesn't.
Meet people where they work
The first lesson we learned: nobody wants another tab. Our knowledge assistants live inside the tools teams already use. An HR question gets answered where it was asked. A sales rep gets account context inside the CRM, not in a separate portal they'll forget exists.
Trust is a feature
The second lesson: one confident wrong answer costs you a hundred users. Every answer our assistants give is grounded in company documents and cited, so people can verify instead of wonder. When the assistant isn't sure, it says so and points to a human. Reliability compounds; hallucination compounds faster.
Start narrow, then widen
The copilots that stick start with one painful workflow — meeting summaries that actually capture decisions, or document intelligence that turns contracts into answers — and expand from earned trust. Boiling the ocean is how enterprise AI projects drown.